Changes in Market Trends Influenced by Fabletics
Fashion / February 17, 2018

There is a huge paradigm shift in the market. One of the largest changes that are happening is that companies are shifting from marketing the product and convincing people to buy the products. Instead, they are taking the preferences of the customer into account. This is resulting in a more personalized and customized approach to marketing for the customer. Customers are marketed items based on their preferences. At the same time, the products are on trend. Therefore, customers are given products that are not only personally pleasing to them, but also trendy enough for them to enjoy and feel like they are in the loop. This can encourage customers by letting them know that some items they do like are trendy.   One of the bonuses that come from TechStyle and the star brand known as Fabletics is that the items they offer are sold at a small price. Therefore, people do not have to worry about going to the store and finding an item they like just to see that it is more than they can afford. Some of the clothes are priced far out of range for anyone that is interested in improving their wardrobe. Fabletics has demonstrated…

The Future of the Academy of Art University
Fashion , living and learning / November 17, 2017

The Future of Fashion: Academy of Art University NYFW Shows article praises the successful fashion debuts from 10 students who attends the Academy of Art University. These ten students amazed audience members including fashion influencers like Ms. J Alexander with their stunning collections. There was five womenswear, two menswear and other collaborations that were presented at this year’s Fashion Week. The students came from all over the world from China to Mexico to California. A number of students were named CFDA Fashion Future Graduate Showcase which is a very big complement to those students. The Academy of Art University is located in San Francisco, California where they offer associates, bachelors and master’s degree in all area of art forms from game design to fine arts to fashion. This school was founded in 1929 by Richard S. Stephens, a painter and magazine editor. This school was originally the Academy of Advertising. It is a for-profit, privately owned school, who lives by the motto “Built by artist for artist”. The Academy of Art University has a main campus on New Montgomery Street in the South of Market district but also has online classes as well. Their school colors are black and red…

Fabletics: A One Of A Kind Active wear Brand
Fashion / October 9, 2017

When it comes to brands that have taken the activewear segment by storm, Fabletics is a well-known name. The company was founded by Don Ressler and Adam Goldenberg in collaboration with Hollywood actress Kate Hudson. The three business partners have worked well together to form a brand that would take over the category. Don and Adam are brilliant and business and marketing and know what a company needs to be successful. Kate, on the other hand, had a lot of information about fashion and the fitness industry. Combining the two ideas was something that was needed in the industry, which is what lead to the foundations of Fabletics. Today, the company is worth millions of dollars and works out to be an incredibly successful business venture for people to invest into. The company also believes in constantly expanding beyond their current customers, which is why they recently formed a collaboration with Demi Lovato, to release her line of clothing embossed with the lyrics of her latest hits. She has now become one of the new faces of the brand, and a person who is well versed in the fitness industry.   Fabletics is all about comfortable activewear. For those who…