Changes in Market Trends Influenced by Fabletics

February 17, 2018

There is a huge paradigm shift in the market. One of the largest changes that are happening is that companies are shifting from marketing the product and convincing people to buy the products. Instead, they are taking the preferences of the customer into account. This is resulting in a more personalized and customized approach to marketing for the customer. Customers are marketed items based on their preferences. At the same time, the products are on trend. Therefore, customers are given products that are not only personally pleasing to them, but also trendy enough for them to enjoy and feel like they are in the loop. This can encourage customers by letting them know that some items they do like are trendy.


One of the bonuses that come from TechStyle and the star brand known as Fabletics is that the items they offer are sold at a small price. Therefore, people do not have to worry about going to the store and finding an item they like just to see that it is more than they can afford. Some of the clothes are priced far out of range for anyone that is interested in improving their wardrobe. Fabletics has demonstrated ways to fix this issue without going against ethics.


Perhaps the best aspect of the business model of Fabletics is that it is set up so that it can feel personal to each member. Information is collected about each member so that it can be as effective at providing customers with the right products as possible. Customer activity is monitored closely so that the data can be used to determine what the next set of products are going to be.


Another method that Fabletics has used to gather information of customers is opening physical locations. One thing that this has done was allow the users to observe the interaction of the customer with the products. After all, reading the body language of the customer can help them determine the types of products that are going to at least attract attention to it. The best thing to do is make sure that they have products that sell.

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